On the other end of the surreal spectrum is Wink World, located in the largest shopping mall in the Western Hemisphere, the Mall of America in Minnesota. It’s the brainchild of Chris Wink, one of the co-founders of the famous Blue Man Group, known for incorporating art and music in their performances.
The Vision Behind Wink World
Wink has plenty of experience in what’s popular and obscure, and created the location with an ode to infinity, mirrors and psychedelic art. Wink World offers a unique experiential exhibit blending art, neon, and technology. The attraction features seven rooms, each with its own mini show, combining music, motorized elements and synchronized visuals. Visitors journey through a 21-minute, immersive spectacle with moving pieces like Slinkys and laser-cut shapes, which are carefully engineered to maintain perfect
synchronization. This colorful experience offers a brief, entertaining stop in the mall, ideal for people of all ages.
Immersive Multi-Sensory Exhibits
Chris Wink was on hand to guide Nate on his tour of Wink World and described his concept as, “an experiential exhibit that’s kind of an art house meets fun house.” He added, “There is a little bit of technology, there’s a little bit of fun, there’s music… What we’ve been finding is that people of all ages seem to like it.” While Wink World lacks the narrative-driven experience of Meow Wolf, it excels in creating a pure sensory exhibition. The attraction is designed for those seeking a visual and auditory escape, making it an ideal stop within the fast paced environment of Mall of America. Wink’s flair for combining performance art with visual effects shines through in every room, offering guests a dazzling, immersive experience that is whimsical, thought-provoking and Instagram-ready.
An Engineering Marvel
Chris, sums it up by saying “it is really a theatrical experience at the end of the day, except instead of actors, the Slinkys are the stars.” Nate said Wink World is not only “an artistic expression, it is also quite the engineering marvel.” Truly fun entertainment you need to experience firsthand either at the Mall of America location or their original site in Las Vegas. Wink World at Mall of America focuses on a pure visual and sensory show, delivering a psychedelic experience that’s all about infinite visual wonder.
Our Favorite Parts of Wink World:
The Seven Unique Rooms – Each mini-show combines neon lights, music, and motorized elements for a dazzling, synchronized experience.
Infinite Visual Wonder – Mirrors, Slinkys, and laser-cut shapes create a psychedelic spectacle that’s whimsical and Instagram-ready.
All-Ages Appeal – Designed for people of all ages, Wink World offers a fun, sensory escape that feels like an art house meets fun house.
Check out our full visit to Wink World on YouTube!
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Looking to visit Wink World?
Address:
60 E Broadway N380, Bloomington, MN 55425
Website:
https://mallofamerica.com/directory/wink-world
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