Tom Foolery's Adventure Park: Fantastical Adventures Around Every Corner

Talking to Cary Brandt about Tom Foolery’s Adventure Park is an enchanting experience. When tasked with creating an identity for the Kalahari Resorts and Conventions indoor theme park at the Wisconsin Dells, Brandt decided to bring his comic book character, Tom Foolery, to life. Thus, Tom Foolery Adventure Park was born. In the story, Brandt says, “Tom Foolery and his family embark on adventures around the world, and Tom Foolery’s Adventure Park is where they share their treasures with guests, enabling them to experience the amazing discoveries they’ve made over the years.”

A Multitude of Attractions

Tom Foolery Adventure Park offers an impressive array of attractions, including laser tag, bowling, an elevated go-kart track, a thrilling ropes course with a zip line and multiple amusement rides, including a roller coaster. It also boasts around 200 arcade games, redemption store and specialty attractions catering to young children, such as a carousel and a ropes course called the little Toucan Climb. To enhance the overall experience, the park also prides itself on its delectable food and beverage offerings.

The Kalahari Connection to Tom Foolery’s

What sets Tom Foolery Adventure Park apart is its constant drive for innovation and reinvention. Brandt emphasizes, “We strive to ensure that each time you return, there are new and exciting experiences awaiting you, making it an adventure unlike any other.” Embracing cutting edge technologies, such as virtual reality and augmented reality, is an integral part of their strategy to deliver captivating narratives and immerse visitors in thrilling tales.

The parks’ affiliation with the Kalahari Resort and Conventions adds another layer of enchantment. Visitors can not only enjoy a day of play but can also extend their experience by staying at the resort and indulging in a super-fun vacation, complete with access to the onsite water park. Tom Foolery seamlessly blends with the resort’s offerings, ensuring guests have a truly memorable and all-encompassing getaway.

Excerpt adapted from Barry Zelickson’s special report for RePlay Magazine.