Exploring Family Fun at In The Game: From Orlando's ICON Park to Hollywood Park in Illinois

In The Game is one of the great brands owned and operated by the Family Entertainment Group, LLC (FEG). (FEG also owns and operates the Bonkers and Max Action Arena brands.) Our host, Nate, had fun exploring both of their locations in Florida and Illinois. In The Game – Orlando is a 7,000-sq.-ft. facility with attractions, arcade games, mirror maze and a 7D dark ride, located in ICON Park, a 20-acre entertainment complex with over 50 other attractions, shops and restaurants.

Exploring In The Game – Orlando: Fun at ICON Park

Randy Schneider, director of food and beverage, highlighted the family friendly environment. As he explained, “It’s all about a fun, clean environment for parents to bring their kids or for adults to hang out.” Since this location is in Orlando he says, “We have people coming from all over the world, all different cultures and all different ages.” Whether it is a family with children or a group of adults coming here for a convention, In the Game has them covered. Another great aspect of this location is their dedication and support to causes such as Give The Kids The World Village. In The Game donates games, technical support and their time, giving back to this important cause and others.

In The Game Hollywood Park: A Legacy Location Transformed

Next, we went to Crestwood, Illinois, to visit a long-legacy location that FEG acquired and converted into In The Game Hollywood Park. It’s not “just” an arcade, but stands out as a large indoor/outdoor, full-fledged family entertainment center. Nate was met by National Coordinator of Talent Randy Ireland for a walk-through of their large offering of outdoor attractions, including a giant fun slide, themed mini-golf, Himalaya amusement ride and electric go-karts. Inside, the fun continues with games, mini bowling, bumper cars and a Sky Tykes ropes course.

Nate’s exploration also delved into their scrumptious culinary offerings. As Ireland explained, “When you go to a family entertainment center you are expecting fair food. It’s not the reason that you come there.” But at In The Game, “We want you to sit down and eat a burger here and then come back for that burger again.” In The Game aims to redefine expectations by offering a menu crafted by an executive chef. Whether it’s burgers, pizza or seasonal delights, In The Game ensures that dining is as much a part of the entertainment experience as the games themselves. It was clear to Nate that FEG and its In The Game brand is all about fun and entertainment and he plans to go back for the winter pizza dough, as well as the vacuum he saw in their redemption store.

Excerpt adapted from Barry Zelickson’s special report for RePlay Magazine.

Our Favorite Parts of In The Game:

In The Game goes behind just being an arcade with a huge variety of fun attractions.
Support a great cause by visiting the locations and have fun doing it!
Special menu crafted by an executive chef and a great emphasis on dining.